Step 1: Understand the Basics

Before diving in, NGOs need a foundational understanding of what AI is and what it isn't. AI refers to systems that mimic human intelligence, like recognizing patterns, making decisions, or generating text. To see how AI can help a nonprofit like yours, it’s important to understand the two main types of AI tools available to your organization, generative AI and predictive AI:

• Generative AI, which powers tools like ChatGPT, is focused on creation. It can help you generate text, images, video, and other types of original content.
• Predictive AI, which is used in solutions like DonorSearch Ai, makes predictions based on historical data and patterns. It can help you understand your donors’ giving behaviors and preferences so you can confidently design your fundraising strategy.

                                                                                                              _{Picture: DonorSearch}

Recognize that AI isn’t magic—it’s a tool. Understanding its strengths and limitations helps avoid unrealistic expectations. For example, AI can help detect trends in donation behavior, but it can't replace human empathy in storytelling or community building.

Educate teams through interactive learning. The more your team understands AI, the more confidently they can explore it. You can share videos or invite an expert.