It is also important to be transparent to donors about how you use AI and to get their consent.
Develop clear language to inform donors how their data might be used—for example, to personalize engagement or improve fundraising efficiency. Use opt-in or opt-out mechanisms, and store these preferences securely.
One way to get consent is with a disclosure like this:
Donor Consent Notice Template
Use this template to create an AI consent disclosure for donor-facing communications (e.g., website, email, forms).
Dear [Donor Name],
To continue providing you with meaningful updates and personalized experiences, [Nonprofit Name] uses artificial intelligence (AI) to analyze patterns in donor data.
The information you’ve shared with us (e.g., donation history, preferences, communications) may be used to improve our outreach, fundraising, and reporting. Your data is protected and will never be sold or used outside of these purposes.
☐ I consent to the use of my data for AI-supported operations.
☐ I prefer not to have my data used in AI-supported operations.
You can change your consent preferences at any time by contacting us at [email address].
Sincerely,
[Nonprofit Contact Information]
