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Local fundraising example:
Corporate fundraising for the education of children of migrants

Main characteristics

Fundraising method
Fundraising with corporations

Rural/urban
Urban

Net fin result (€)
3,990

ROI
399.0

Time investment
15 days

Younger children also receive education at the centre
All over the world, children love to play Memory
A senior executive of the company visiting the centre
OrganisationMera Parivar
Websitehttp://www.meraparivar.org/
TypeNGO
SuitabilitySlightly experienced
CountryIndia
Funding needed forYouth Vocational & Skills Training
Period of action
In-kind donations raised
Types of donationsCheque for rent and structural costs.
Types of donorsCompany

Summary

Mera Parivar first formulated the objectives they wanted to achieve with their action and then decided which company would be most suitable to approach. They contacted the company by phone and managed to fix a time for a meeting. In order to prepare for the meeting information was exchanged through email. During the meeting the Managing Director had many questions to ask, but Mera Parivar came well prepared and could answer them all. After the meeting a senior executive visited Ashok Vihar Centre, Gurgaon, to get better acquainted with the centre, talk to the young people and children about their challenges and difficulties and encourage them to continue their education. The company, Daffodils Software, also provided INR 300.000 for the Youth Programme, to be used for rent and other structural costs.

Tips and lessons learned

1. You need a very short and attractive presentation of your organisation (PowerPoint).
2. A company will prefer an organisation with strong management and transparency.
3. You should emphasize your long-term goals and your result-oriented attitude.

Review by Wilde Ganzen Foundation

The summary reveals everything that is important in an action like this. First decide on your objectives, then find a company that matches those objectives best. Present your case personally and come well prepared. Leave relevant information about your work and invite the company to come and visit you, in order to create interest and commitment.

Details

Short description of the organisation the funds were raised for
Mera Parivar fully acknowledges that taking action for the integration of youth is more important today than ever before. India has the world’s largest youth population. In our NGO we work to meet the needs and aspirations of young people that will define our common future. The aim is to transform the lives of many youth and help them become entrepreneurs so that they participate in the economic and social development of India. Mera Parivar’s interventions concentrate on youth migrated from villages to cities with the hope of finding a good carrier, often dropping their studies without being aware of the harmful consequences. Unaware of the available career opportunities, these youth urgently need guidance and counsel to avoid wasting time and moving in the wrong direction. While their families are unaware of the importance of youth education or unable to support it, Mera Parivar´s Youth Empowerment programme helps young people in the community to be aware of and access better opportunities for their future. Apart from developing their professional career, youth are also acquiring self-empowerment skills and following personality guidance and training.

Short description of the project or programme the funds were raised for
Mera Parivar has opened two youth centres in Rajiv Nagar and Ashok Vihar (Gurgaon) offering comprehensive skill-development programmess and vocational training opportunities. Youth follow classes on Computer basics, Retail Management, Office management, Career Guidance, Personality Development, Interview facing and English speaking.

Objectives
1. To make known the Youth Programme in Gurgaon to a corporate.
2. To raise funds for the project.
3. To create job opportunities for youth.

Targeted donors
In this instance Mera Parivar targeted a corporate company in the retail industry, more specific in the field of Business Process Outsourcing (BPO). BPO is the contracting of non-primary business activities and functions to a third-party provider.

Results

Cost/benefitNational currency (INR)Euro
Total amount raised300,0004,000
(-) Total amount invested75010
Net amount raised299,2503,990

Result comments
Mera Parivar took time to build up trust with the company, with an encouraging first result.

Description of preparatory work
1. A PowerPoint presentation to the company.
2. Preparation of legal papers, tax exemption papers, etc.
3. Preparation of video, etc.
4. Preparation of action to be taken on Facebook, twitter, blog. Facebook account @MeraParivarNgo, Twitter @MeraParivar.

Description of implementation
Mera Parivar made several visits to the company.

Follow up: Donor appreciation and acknowledgement
The company received a thank you letter and their donation was acknowledged by Twitter messages and a picture on Facebook.

Plans to repeat the action
The company will be visited every six month to keep them posted about the results of their donation.

Available materials
Mera Parivar PowerPoint for the company

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