}

Change Management

Étape 8: Repeat your reasons for change from all angles

Watch this excellent video that explains why people find changing so difficult. In order to promote change, you should communicate about:
  • the advantages of the change (the goldpot)
  • the disadvantages or risks of the change (the crutches)
  • the advantages of not changing (the mermaid)
  • the risks/disadvantages of not changing (the crocodiles)


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