Step 1: Identify purpose

The step-by-step guide can be printed at the last page of 'Know How'. To get there you need to go through each step by clicking the blue arrow on the righthand side of the menu.

• Define how and for what the SWOT analysis will be used. This can be a simple analysis for a small project or intervention, or a more sophisticated analysis as part of a strategic planning exercise.
• Decide who will be involved in the process. A SWOT analysis is best conducted by a group of people with different perspectives and stakes in the organisation.
• Decide whether the SWOT analysis will be done as a group exercise or that team members will first be asked individually to fill in the analysis and then meet to discuss and compile the different points.
• Watch this short video to understand the goal of a SWOT and see how it can be used well for NGO-purposes.