Passo 5: Communicate your reasons for change

• Create a compelling message outlining:
  • the market changes
  • the status quo scenario: what happens if you do NOT change?
  • the vision for the organisation after the change
• Communicate all change messages consistently across the organisation: all emails, speeches, newsletters etcetera should paint the same picture.
• Keep explaining the reasons for change. Not everyone will listen, remember and believe it the first time. Repeat your reasons again and again.