Organising a fundraising event is a proven method to mobilise funds and support for a cause. Many organisations that engage in fundraising for the first time choose to organise an event. The range of event types is almost endless and new, creative events are invented every day. Events can easily be money-losers instead of money-makers. Therefore it is important to ensure a good balance between the resources required and the expected gains. It is wise not to choose a one-off event, but to select or develop one that can become a recurring activity (e.g. annually). Thus, the experience of the organisers and public awareness can grow by repetition and very often profits will grow as well.

Before you get started, have a look at the inspiring examples of events by clicking on the ‘Show’ buttons.

	Guitar and Soup Festival (Brazil) Show
	Starlight: during the time of Christmas (India) Show
	Raffle and soup selling (Brazil) Show
	HIV/AIDS Awareness campaign (India) Show

In this module you learn to create an action plan for a local fundraising event through the following steps:

Brainstorm:
Step 1: Identify a project and the resources required
Step 2: Determine the objectives of the event
Step 3: Identify potential donor groups for the event
Step 4: Select an event type

Preparations:
Step 5: Make an estimate of the projected income from the event
Step 6: Identify internal and external required resources
Step 7: Analyse the expected return on investment
Step 8: Plan the event flow & duration
Step 9: Identify the tasks & responsibilities
Step 10: Make a publicity plan
Step 11: Pre-event preparations

Event:
Step 12: Event day activities

Post-event:
Step 13: Post-event activities

By the end of the module you have your own action plan ready.